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The Metabolic Group

We exist to Lower the average blood glucose level of the world. If we can do this, chronic diseases will drop in a favourable way.

Explore the thesis Our businesses
How we got here

A diagnosis that changed everything.

When our founder's mum was diagnosed with stage 4 cancer, he went looking for answers. More than 120 conversations with leading experts later, one idea kept surfacing:

Most chronic disease is metabolic, rooted in how steadily the body handles blood sugar.

Yet almost no everyday food is built to keep it steady. That is why we exist.

Degrees of Health podcast logo
Degrees of Health The podcast · 1M listens a year
Ben and his mum, smiling together at a tennis court
Ben & Mum
0
Expert conversations
0
Podcast listens / year
What we learnt

Glucose stability is where
metabolic health begins.

Conventional foods Metabolically designed
Chronic disease risk High

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Steady glucose · the metabolic baseline. Lower risk of all chronic diseases.
Glucose stability
Lower the world's average glucose
Less chronic disease
Our mission

We're building a portfolio of businesses that all contribute to one mission.

Lower the average glucose level of the world.

112mg/dL
Average glucose
62yrs
Healthspan
73yrs
Lifespan

Illustrative: the direction we're working toward.

The portfolio

One group.
A portfolio of glucose stable brands.

We build and operate brands in categories where no metabolic health option exists. Independent on the shelf, one engine underneath.

LiveTwo brands and a podcast

Health and convenience can coexist for our little ones.

Proudly backed byMade By Mammas

The cleanest children's cereal in the world.

Children's cereal Live

All the protein, none of the sugar, that doesn't break the bank.

All the protein at an everyday price. Less sugar than 1/4 of a grape per bowl.

Adult cereal Live
Degrees of Health

Degrees of Health

The podcast. 1M listens a year with the world's leading health experts.

Live · Media
In buildThe pipeline that keeps producing
No. 4

Coming soon

The next category to go metabolic. In development now.

In development
No. 5

Coming soon (ish)

A little further out. Watch this space.

On the horizon
Grounded in science

Fuel the engine,
don't flood it.

Your cells run on tiny engines called mitochondria. Their fuel is glucose, the sugar in food. Steady glucose keeps them healthy. Big spikes wear them down, which is linked to chronic disease.

Glucose ATP energy

Glucose fuel → mitochondria engine → energy

Cellular energy efficiency High

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Almost every cell has tiny engines called mitochondria. They make the energy you run on. No mitochondria, no life.

Glucose, the sugar in your food, is the main fuel they burn. Your body can use fat too.

Too much sugar, too fast, is more than the engine can handle. It gets overwhelmed and worn down.

A slow, steady supply is easy to burn. The engines stay healthy and your energy stays even. No spike, no crash.

Spike it day after day and the engines suffer, which is linked to chronic disease. Steady food protects them. That is what we build.

Two people, one mission

Dr Ana Andreazza is one of the world's leading authorities on mitochondria and metabolic health. She first joined Ben on the Degrees of Health podcast, and over that conversation one thing was clear: they were chasing the same thing, making metabolic health accessible and affordable across the globe. She is now our Scientific Director.

Dr Ana Andreazza Scientific Director · Advisory
Mitochondrial scienceEnergy metabolismScientific independence
Explore the research →

The future of food
is metabolic.

Partnerships, investment, retail and press.

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